Make the letter personal. It should read and sound like a personal letter, even intimate. Written with a different voice than a standard business letter. Read it aloud. Write the letter in the first person.
It mystifies me why, as a business grows, its owner or owners begin to want to hide behind some sort of amorphous, anonymous corporate entity. It won back more than 1. Add a powerful PS. I read something in a marketing magazine recently that said a PS was passe and nobody read them any more.
Restate your offer. Re-inforce your guarantee. Add your physical location, with reference to some well-known building or business nearby. Make it longer. I have this debate with clients all the time. How long should a letter be? Typically my letters and the letters I write for clients run to at least half a dozen pages.
They always sell better than short letters. One technique is to put a yellow post it note on a page that seems to have been ripped out of a magazine. Give them a way to respond. Amazing the amount of marketing that looks great and then fizzles out leaving the reader no way of actually buying the stuff or picking up the phone. Always give several different ways to respond…phone, preferably a number, by fax, by email. Not too many though. Give people nine ways to get off a sinking ship and they all drown.
If you consistently manage to cross-sell and additional express service with each appointment, you can drastically increase your salon profit. Most salon owners I meet answer no to this question. Even if they know how good business it can be. So selling retail is an important activity for any salon. But, at the same time, salon clients put high value on being recommended the right take home products as part of their service.
So there is clearly a disconnect here. A disconnect that is costing your salon money. Having the right incentive in place for your salon customers to stay loyal can save you a lot of time and money down the line. The best type of new client you can get is someone who had been recommended your salon by another salon client of yours.
When people try out a new salon because they were recommended the salon by a friend, they are more likely to become loyal clients after their first visit. But what if you were to get intentional with your strategy to attract new clients by incentivizing your current clients to recommend you to their friends. You can use salon referral cards to implement a basic referral program. However, I would recommend you leverage software to support your recommend a friend scheme to simplify program management.
You can learn more about solutions that support client referrals in my review of the best salon software. Next time you meet your sales contact at your product supplier, ask him or her for product samples. These are great to give to your client so that she can try the product which makes it more likely she will buy the product from you during the next visit.
Make sure you only give out products samples after your client have decided on what she will buy from you. If you give the samples first she might decide not to buy the product from you as she now feels she can try the samples first and instead decide if she should buy at the next visit.
These are all easy-to-implement ideas that you can action and complete already today. This is a simple question to ask that have an immediate impact to your salon business. But we often forget about it.
Inform your staff and receptionist that they always should re-book clients after their appointment. But what about all the potential new clients that see you on social media or land on your website? To move people from just a website visitor into a salon client, you need to establish that trust and relationship with them. Just as when you meet with a new client in your salon. You can of course hire a salon marketing agency to produce and edit the video for you.
This can do wonders to your conversion rates of website visitors to new clients. This is crazy high. They way our phones work today makes it very difficult for users to unsubscribe from SMS or to choose not to open as they get visible right on the home screen.
This is why your salon only should use SMS marketing in special circumstances. When you have a messages that you really want to make sure your clients see.
Running SMS campaigns is as easy as email. When you have Square Assistant on, users will, for example, be able to change their appointment by just replying to the SMS that is automatically sent out from your salon. This is a really powerful feature which enables your salon with a super helpful, automated, customer service. This can help you sell your salon specials fast.
Most salon software platforms would support this learn more here. In the first salon marketing strategy you learnt how you can register for Google My Business to get your salon to show in the search result. I cannot stress enough the importance of this as a lot of clients find your salon this way and search traffic from Google is free.
Make sure Google understand what you have to offer so that Google show your website when people are looking for it. The best way to do this is to include keywords on your website that describe what you offer.
Ideally you should create a dedicated page for each of your key services offered. Just make sure the title of the page is your service name and then describe the service you offer on the page. This will significantly increase the chances that people find your salon when they are looking for someone who can perform the service you do.
Competing with the millions of salons in this world is tough. So I wanted to share a quick tip that you can start with this week that will help get your posts visible to people living in the same city as you. Your potential new clients look at local hashtags when searching for salons in your area. So you want to make sure you are visible when they do.
I have created a specific guide on how salons should use hashtags to reach more new clients. If used strategically, Instagram is one of the best places to promote your salon. Instagram only allow you to have one external link in your bio. So you really want to make the most out of this. Learn More About C. Are you looking for a simple printable page you can use each day for your appointment book? Download our Appointment Book Template today. Save yourself days of hassle and stress and kick of your business plan with this comprehensive template.
The Myths Print the book or read it and listen on your tablet with the audio version! First Name. Many have been with me and my team of specialists for well over a decade, and continue to pay for our expert services in digital and direct response marketing. They refuse to disconnect, for fear of losing the edge Worldwide Salon Marketing gives them to keep their businesses prominent, profitable and growing.
If you want your business to continue to grow and thrive book a call with me at a time that suits you. Our salon marketing ideas and experience will help. You could dive into the vast ocean of misinformation on the internet. And drown in it. As Featured In ….
Website Health Check We can give your website a look over and provide a report on what needs to be improved to make sure your website performs at its best. Appointment Book Template Are you looking for a simple printable page you can use each day for your appointment book? Salon Business Plan Template Save yourself days of hassle and stress and kick of your business plan with this comprehensive template. Sell high-priced Memberships Sell high-priced Memberships to your clients, and have them pay you cash up front, months in advance, using done-for-you promotions taken straight out of Simple Salon Marketing.
Find tested, proven SMS messages Struggling to fill empty appointment slots at short notice? Give Me The Manual. Section 1: The Basics. Paid Advertising. Key Website Must Haves. Section 2: The Winning Formula. The little-known secret to creating a great salon offer. Marketing To Existing Clients. Section 3: Marketing to Get an Avalanche of Clients. The permanent makeup ad with an outrageous headline. Case study 1 — How to get 98 new clients in 12 hours.
The value-ad flyer that pulled 60 new clients for a brand new salon. The new stylist campaign that brought in 84 bookings. The Best Client Birthday Letters. Christmas Promotions. Back to School Letters. PLUS these bonus special promotions. Business Massage Letter. Business Christmas Gift Letter. Section 5: Special Occasion Marketing.
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